The objective of the course is to provide quality training to people desiring to pursue a career in the Call Centre Industry. The only thing required is good communication skill. The course takes care of this aspect. Along with that, the course also imparts interview skills, sales and marketing skills, personality development and all other aspects that are required in any job.

One is taught the basic office ethics & etiquettes. It also provides hands-on training & in-depth knowledge of the Call Centre Industry and its operations. The candidates after successfully completing the course can apply not only in the Call Centre Industry but also work as front office executive, sales and marketing, telemarketing, travel and tourism, retail, telecom industry professional etc.

As regards the global scenario, worldwide spending on business process outsourcing (ITES-BPO) services totalled approximately US $712 billion in 2001. IDC projects that by 2006, the potential market may increase to US $1.2 trillion.

According to NASSCOM, the Indian ITES-BPO industry registered a growth of 59% and clocked export revenues of Rs.11.300 crores (US $2.3 billion) up from Rs.7,100 crores (US $1.5 billion) in 2001-02. The industry is projected to register a growth of 54% to clock revenues of US $3.6 billion and by 2008, more than 3,40,000 more jobs are likely to come up in this sector.

The Call Centre Industry is one of the fastest growing and flourishing industries in the BPO (Business Process Outsourcing) sector. In fact it has turned out to be one of the major revenue earners for the country. A call centre is a service centre with adequate telecom facilities, access to the internet and wide database that provides voice-based or web-based information and support to customers in the country or abroad through trained personnel.

The companies recruiting call centre professionals have made it mandatory that candidates have to undergo extensive training in different ways and manners of their overseas customers. Since the bulk of the calls originate from the US or UK, the Call Centre Executives are required to acquaint themselves with the skills required for this job.

Today the Call Centres are transforming the existing job scenario. The perception that this job has no security is changing. Parents are being encouraged to visit the workplace in order to enhance their understanding of the work culture. Handsome salaries, weekend parties and plush interiors, do lend Call Centres a glamorous image.